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Typography

Primary Typeface

ITC Avant Garde Gothic is a geometric, sans serif typeface with a modern presentation. Used as RDI’s primary wordmark typeface, it establishes the brand’s strong tone. It can be purchased for license or activated with an Adobe Font subscription.

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Secondary Typeface

Titillium Web is a secondary typeface that pairs with ITC Avant Garde giving the overall brand a clean, technical look and feel. It can be purchased for license or activated with an Adobe Font subscription.

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Typography Styling

Headline

Titillium Bold
All caps.
Solid or outline.

Headline Example
Subhead

Titillium Semi Bold.
Title case.

Subhead Example
Body Copy

Titillium Regular.
Sentence case.

Body Copy Example
Button

Titillium Semi Bold.
All caps.
Accompany with arrow.

Button Example