RDI utilizes its social media platforms to disseminate information on upcoming events, new features and products, industry news, training, conferences, awards, tutorials and collaborating with users and partners globally. We recommend partners use the various @ features for the specific social media channel to tag RDI Technologies if appropriate so that RDI can share with its followers and promote both parties. This is especially true for videos using the Motion Amplification® software. RDI Technologies is always interested in partnering on case studies and promotional posts. If you have any questions about our social media channels or wish to partner with us on a promotion please contact us at firstname.lastname@example.org.
Frequent use of branded hashtags on social media is vital for visibility in B2B marketing. Social media algorithms know what hashtags are related to an individual user’s interests. RDI’s branded hashtags are associated with other industry hashtags, meaning algorithms will suggest RDI content to those interested in related content. Using the algorithm to our advantage increases the bandwidth of social media posts from RDI and RDI employees.
Further, users who see branded hashtags regularly are likely to use them in their own social media posts when discussing related content.
While hashtags make a post more visible, too many can also make a post look like spam, and most social media algorithms will punish posts with an inappropriate amount of hashtags. Algorithms generally allow for a maximum of six hashtags before negative consequences, but to avoid creating posts that look like spam to a user, three to four should be the limit. Remember, generic hashtags like #picture or #technology are too broad to reach a relevant audience; impressions do not always correlate with results, especially if the content does not directly relate to the hashtag.
Every email that comes from RDI Technologies reflects upon the company. Using one simple, branded email signature helps strengthen RDI Technologies’ visual identity. Follow these guidelines to ensure the best formatting and best usage of your email signature. Do not add anything to the signature file such as quotes or additional graphics.