All RDI Technologies logos should be reproduced consistently and in high image quality. Be sure there is sufficient contrast between the logo and the background. On dark backgrounds, the logo should be displayed with the lighter gray to ensure good contrast and readability.
Maintain proper clearspace, the area that surrounds the logo and maximizes its visual impact. Adequate clearspace ensures the logo is presented with the proper amount of heirarchy and legibilty. It should be free of any other element, including text, graphics, borders, or other logos.
These single-color alternate marks may be used when format or production methods require one color or when the contrast of the full-color logo and the background is low.
Product logo marks should maintain size and clear space consistency around the camera icon. The positioning line, “Enhancing Vision” should always be left-aligned and consistently locked-up in size to the parent product name. Product names can be displayed with or without the positioning line.
All trademarks must be present the first time the word or phrase is listed on a page, except Motion Amplification®, which should be marked for each use. These terms must be used as a proper noun and not a description. For example, "RDI's proprietary Motion Amplification® Software turns millions of pixels in a camera into sensors capable of measuring and visualizing motion within seconds". Do not use "the video is then Motion Amplified" or use Motion Amplification® as a description of what we do. Also, avoid using "Motion" or "Amplified" as descriptors. Use something like the "movement become visible". Motion Amplification® should not be synonymous with a simple description but instead be a brand.